Inside Luke Bryan's Friendship With Cole Swindell

May 2024 ยท 2 minute read

These days, fans can purchase T-shirts with Cole Swindell's likeness splashed on them from tour vendors. However, there was a time when he was the one selling merchandise for a musician. But to get to how he got that gig, we have to take our serendipitous story back to Swindell's college days. Before he and Luke Bryan were crafting bro-country anthems about booze and knockin' boots, they were both frat bros at Georgia Southern University. However, they didn't attend the school at the same time.

During a 2017 interview with Taste of Country, Swindell recalled the night Bryan visited his old alma mater with his former band Neyami Road. They played a song at the Sigma Chi frat house, and Swindell was impressed. "I was like, 'This guy's an unbelievable entertainer,'" he recalled. Watching Bryan helped set his own future as a singer and songwriter in motion. "I remember the way it made me feel, and I was like 'I have to be able to do that,'" he said. He and Bryan kept in touch, and he headed to Nashville in 2007. There, Swindell helped the up-and-coming "Most People Are Good" hitmaker sell his tour merch for three years while soaking up everything he could about the music biz. "I was just trying to pay the bills. But I learned so much I was ready when I finally got my record deal," Swindell told the Sioux City Journal in 2015.

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